Elon Musk's social media network X has sparked significant backlash after individuals utilized its artificial intelligence assistant Grok to alter pictures of women by removing their attire.
Numerous examples have emerged where the system has been used to virtually strip women to render them in swimwear without permission, as well as to place them in sexually explicit scenarios.
XAI, the organization that created Grok, did not respond to questions, other than an standard message stating "traditional news outlets lies".
A Home Office spokesperson stated that new laws is being proposed to ban nudification software. Under a upcoming law, anyone who provided such tools would "receive a prison sentence and heavy fines".
"The platform is capable of halting these forms of misuse if they wanted to," said a law professor, adding they "operate with impunity."
The communications watchdog Ofcom said platforms must "assess the potential" of people accessing illegal content on their networks, but did not specify whether it was at this time looking into X or Grok in concerning artificial intelligence pictures.
Grok is a no-cost chatbot—with some additional functions—which answers X users' queries when they reference it in a message.
It is commonly used to offer commentary or additional background to other users' remarks, but people on X are also able to modify an uploaded image through its artificial intelligence picture modification tool.
The system has been faulted for allowing users to create images and videos with explicit content and sexually suggestive material, and it was previously accused of making inappropriate material of celebrities.
"X has been enabling the creation and sharing of these pictures for a long time without taking any steps and we have not witnessed any intervention by oversight bodies," Professor McGlynn added.
XAI's own usage rules bans "depicting likenesses of persons in a pornographic fashion".
In a comment, Ofcom said it was against the law to "make or distribute non-consensual intimate images or child sexual abuse material" and clarified this applied to explicit AI images made with AI.
It said networks such as X were mandated to take "suitable actions" to "minimize the risk" of users viewing unlawful material on their platforms and to delete it swiftly when they are notified of it.
Elena Voss is a seasoned journalist and editor with over a decade of experience in digital media, specializing in global affairs and tech trends.